How one imaging center improved prior authorization to help patients, referring physicians, and its practice.
Imaging Specialists of Charleston, a radiologist-owned, full service medical imaging center in South Carolina, faces stiff competition in its region, specifically from a trio of hospital-based imaging providers. But the imaging center has stepped up to the challenge since opening in 2008 by focusing on its patients.
Beyond patient satisfaction, imaging providers need to preserve and grow their referral numbers. In an effort to help add value to those referrers, Imaging Specialists hoped to take on some of the burden of prior authorization. To complicate matters, hospital-based imaging facilities don’t require the same authorization, which makes it difficult for referring physicians to send their patients to another local medical center.
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